You’ve been invited to give a speech. What do you do next?

The answer is THIS speech writing course!

You are a CEO, senior executive, politician, academic, leader in your field or aspiring keynote speaker. You’ve been invited to give a big speech. You say, ‘yes’. You have something important to say and you want to make a big impact on the audience. You want to deliver a speech that inspires and motivates — that helps people imagine new possibilities or understand new ideas. But how do you write a speech like that if you have never written a speech before?

You can learn from me.

I’ve written speeches for two Australian Prime Ministers, other Government Ministers, high-profile Government leaders, CEOs and keynote speakers. I’m passionate about helping other people write better speeches.

I’ve distilled all my speech writing experience and expertise into an online speechwriting course — The Speech Writing System. It teaches you the building blocks of good speech writing and gives you a step-by-step process to write great speeches.

By the end of the course, you’ll be able to write speeches with confidence and get your message heard.

This speech writing course is also perfect for new speechwriters or anyone else wanting to master the art and science of good speech writing.

The Speech Writing System

The Speech Writing System is an online speech writing course. It teaches you the building blocks of good speech writing and gives you a step-by-step guide to write great speeches. It is the perfect course for new speech writers or people who have been asked to give a speech and want to make a big impact on the audience.

What You’ll Get with this Speech Writing Course

Learning Outcomes

By the end of this speech writing course, you’ll understand:

• How to write a speech that makes a lasting impact on the audience.
• How to articulate that key message that guides your speech from start to finish.
• What you need to know about the audience.
• The different types of research, including stories and statistics, and how to strategically use them in your speech.
• The art of speechwriting and how to structure your speech for maximum impact.
• Techniques to hook the audience with the opening of your speech and write a killer conclusion.
• How to use writing devices to supercharge your writing style and take your speeches to that next level.
• How to review your speech, revisit it, rewrite it — make it better.
• And how to deliver your speech with passion and authority.

Speech Writing Course Modules

Module 1: Learn how to influence others

In its most simplistic definition, influencing is having an effect on others — and every speech should aim to have some kind of impact on the audience! (It’s why we love speeches so much.)

In this module, you’ll learn the difference between informing and influencing, as well as how to write a speech that makes an impact on the audience.

Module 2: Planning your speech

Good speeches are strategic. The speaker knows exactly what they want to achieve and how the audience thinks and feels about their topic.

In this module, you’ll learn why you need to articulate your key message, how to understand your audience and what you need to know about the event and venue you’ll be speaking at.

Module 3: Finding the perfect research

Without research a speech is just statements.

In this module, you’ll learn about seven different types of research that you can use in your speech, including stories and statistics. You’ll also learn where to find different types of research and incorporate research strategically in your speech.

Module 4: Building Your Argument

Building your argument is the art of speech writing. It’s adding colour to your speech but not too much colour. It’s about choosing the right ingredients but making sure none of them are over-powering. It’s a fine balance. But if you get the colours right, if you get the ingredients right, if you get that balance right…What you will create is a compelling speech that makes a big impact on the audience.

In this module, we’ll look at what information you should include in your speech to nail the art of speech writing.

Module 5: Structure your speech to take the audience on a journey

We’re often told to think of speeches as having a beginning, middle and end. But what’s powerful is what you choose to do with the beginning, middle and end of your speech.

In this module, you’ll learn how to use the beginning of your speech to set up your argument. How to use the middle of your speech to state your argument. And how to use the end of your speech to outline your vision.

Module 6: Write an opening that hooks the audience

Your speech needs to hook the audience from the first few words.

In this module, we’ll look at why and how to start your speech with five different techniques, including starting with a story or starting by painting a picture of the industry or environment. 

Module 7: Write a killer conclusion

The conclusion of your speech is your final impression on the audience. The last opportunity to make an impact.

In this module, we’ll look at five closing techniques for your speech to help the audience imagine a better future and be motivated to make change.

Module 8: Supercharge your writing style

The biggest of all the modules, this module is dedicated to supercharging your writing style and taking your speeches to that next level.

In this module, you’ll learn why you need to become a better thinker to be a better writer, the importance of creating a writing routine and how to write powerful sentences, as well as eight writing techniques to help you write speeches that make you sound like the inspiring leader that you are.

Module 9: Strengthen your speech and polish your prose

Editing your speech is about much more than checking for missing words or spelling mistakes. If you want to really take your speech to that next level, you’ll have to review it and rewrite parts of it.

In this module, you’ll learn my 10-step checklist to help you edit your speech, strengthen your narrative and polish your prose.

Module 10: Tips to speak with passion and authority

No speech writing course is complete without a few speaking tips. If you want to have an impact on the audience, you’ll have to speak with passion and authority.

In this module, I’ll run you through four Ps of public speaking — presence, personality, pacing and projection — and give you tips to master each of them.

Have More Questions About the Course?

Hopefully I’ve Answered them Here!

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